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How Relaxed Services Increase Fitness Club Membership

By |May 25th, 2017|

People join fitness clubs for a large variety of reasons. From the power-walking elderly to recent mothers getting back in shape, the energetic athletes in the commercials make up a much smaller percentage of the total members than one might think. For these specialty groups, the peripheral services offered by a fitness club can be […]

Why Entrepreneurs Should Open a Fitness Business

By |May 19th, 2017|

If you discovered this article, you are likely an entrepreneur considering an investment in a fitness business. In the United States alone, the health club industry generates over $25.8 billion, with 55 million members. However, many entrepreneurs believe they need to be a personal trainer or have fitness experience to open a fitness business. However, that may not […]

A Gym Consulting Firm Can Help You Look at Your Fitness Center in a New Way

By |May 12th, 2017|

If you have built your fitness center business from the very beginning, chances are good that you have put in a lot of hard work and money to get it going and make it successful. Unfortunately, this can make it hard for you to look at your gym in a neutral way. This is one […]

Blogging Ideas to Boost Fitness Club Sales

By |May 4th, 2017|

It is kind of surprising that there are still fitness clubs that do not have an active blog. In today’s social media environment, blogging is essential for attracting potential members. Regardless of how well your website is designed, an active blog is often the difference between 10 website visitors a day, and 500 visitors per […]

How to Develop a Fitness Center Business Plan

By |April 27th, 2017|

Running a fitness center is a dream for many people. The work is rewarding, and you are your own boss. Having success is harder than many people realize. Although your work is important, you must make a profit when running your business. If you want to have success running a fitness center, you need to […]

Discover the Value of Gym Sales Training

By |April 21st, 2017|

You would likely rather have your team speaking to potential customers that sitting through a gym sales training session. However, not every person has a “sales personality” that will allow them to smoothly and effectively deal with potential customers. For many, it is a skill developed only with time and practice. Your gym sales team […]

5 Free and Inexpensive Fitness Center Marketing Ideas

By |April 13th, 2017|

In today’s world, fitness center owners need all the help they can get to break through the noise and get noticed. Don’t you agree? Fitness center marketing is key. But, what is the best approach? For many, the first thought is expensive advertising and marketing campaigns. While this is often a good investment, things can […]

The Biggest Mistakes New Gym Startups Must Avoid

By |April 7th, 2017|

According to the U.S. Small Business Administration, only about half of all businesses survive 5 years. However, a new gym startup is tougher than many other ventures. Moreover, the increasing popularity of the “warehouse gym” is a double-edged sword. One one hand, entrepreneurs will need less startup capital to enter the market. On the other, […]

Promotions to Increase Your Fitness Club Sales and Memberships

By |March 30th, 2017|

If you have discovered this blog entry, you are likely a fitness club owner or manager seeking to boost sales and memberships. There is no shortage of online articles with marketing advice. Regardless, many times, it is not an issue of you not doing the right things, it is that you could be doing them better. […]

Managing a gym means keeping your members happy

By |March 24th, 2017|

Are you lacking creative ideas to boost not only the sales at your facility, but also the mood of your membership? Your members are one of your best sales vehicles, so draw out their opinions to get a sense of how they feel about their experience. You can transform the atmosphere of your facility in […]

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