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Coming Up with a Core Branding Idea for Your Fitness Center Business

By |June 7th, 2018|

When you start a business, you need to have something that separates you from everyone else. Your product or service needs to stand out in some way. For example, Apple computers stand out from other computers because they’re slimmer and more stylish. Forever 21 clothes stand out from other ready-to-wear clothes because they’re more youthful […]

Generate New Leads: Creative Ways to Use Social Media

By |June 1st, 2018|

Your Members Are Your Best Social Media Marketers
When you think of growing new leads, you are more likely to think of outside customers rather than your own members as a source of steady new leads. The members using and getting results in your gym are the flesh and blood of your brand. The actual people […]

How to Get More Prospects to Visit Your Website (And it’s probably not what you think)

By |May 27th, 2018|

I speak to gym owners all the time that are seeking more web site visits and more leads from their web site. The key here is to create internet density and visibility. You simply need to be everywhere that your prospect may look. Now, this is not meant to be all-inclusive, but it is a […]

Turning Setbacks into Opportunities in Your Fitness Center Business

By |May 23rd, 2018|

Starting a business is tough but it can also be rewarding. Apart from the obvious benefits, such as working at your own pace and setting your own hours, running your own business also gives you a sense of satisfaction. At the same time, it requires you to be hardworking and persistent. No one is going […]

How to Effectively Market Your Fitness Center

By |May 16th, 2018|

Owning or managing a fitness center or gym can be a great career option that provides plenty of job satisfaction and excitement.  When you own a gym, one of the most important responsibilities you will have is marketing to ensure current and potential customers know about your business and current promotions.  There are several tips […]

Understanding the Factors That Influence Fitness Club Sales

By |May 11th, 2018|

There’s a reason why some fitness clubs are more successful than others. They successfully anticipate what their customers want and pay attention to what’s happening with the fitness community at large. There’s a lot of skill involved in maintaining that sort of awareness, and it’s certainly possible for fitness club owners to improve in that […]

Increase Your Supplement Sales: Generate More Income

By |May 3rd, 2018|

The main purpose of starting a business is to make money. When we are talking about opening a gym, the main source of income is going to come from the cost of a membership per person. However, it is always important to generate MORE money and in the fitness industry, there are plenty of opportunities.

Today, […]

Marketing for Fitness: Create a Monthly Gym Member Spotlight

By |April 25th, 2018|

You’ve probably seen employee spotlights at various retailers and restaurants. The same technique can also work for fitness clubs. After all, your loyal members make great advocates for your gym, and you’ll gain visibility on social media.

How to Create a Monthly Gym Member Spotlight: You may already have some members in mind whose passion and commitment […]

Maintain a Healthy Retention Rate

By |April 19th, 2018|

Each member that joins your gym makes up the success of your business. However, we cannot forget about the members that are canceling their memberships and leaving your gym. If you want to see a steady and consistent growth in your gym (and in your pockets) you must implement techniques to retain your existing members!

For […]

5 Reliable Methods to Attract New Members

By |April 13th, 2018|

The adage, “build it and they will come” is one from a bygone era. Nowadays, business owners must not assume that close proximity alone, will instantaneously draw new membership. Not only do you need creative marketing methods to attract new members, but you need to build relationships to keep them coming back. Below are 5 […]

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