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Spring is the Perfect Time for Fitness Center Promotions

By |February 24th, 2017|

It’s always important to advertise your business and come up with fitness center promotions. However, you might find that you are more successful than ever at selling memberships and bringing people through the door if you focus on coming up with great promotions for the spring.

After all, spring is when many people want to get in […]

Marketing for Fitness: How to Bring in Millennials

By |February 17th, 2017|

If you are looking for marketing for fitness ideas, you could be wondering how you can bring in more millennials to your health club. This can be a great group to target, so follow these tips.

Offer Reasonable Prices

Many millennials are having a tough time finding good jobs or are saddled with student loans, so if your prices are too […]

Love is in the Air: 4 Easy Ways to Help Members Fall in Love with Your Gym

By |February 10th, 2017|

With Valentine’s Day just around the corner, we are all thinking about the relationships in our lives that make the world just a little bit sweeter. While you’re at it, don’t forget to think about the relationship between your business and your customers. Here are 4 easy ways to help your members fall in love […]

Marketing Your Fitness Center Business with Landing Pages

By |February 2nd, 2017|

Before we get into specifics about marketing your fitness center business with landing pages, we should define what a landing page is so everyone is on the same page (no pun intended). For the purpose of our discussion, a landing page is a webpage that has a form and captures the visitor’s contact information through that form. […]

Marketing for Fitness: Corporate Plans

By |January 26th, 2017|

Are you looking to increase your customer base quickly and efficiently, without spending too much on marketing? Offering corporate wellness plans to nearby businesses can be an easy way to accomplish your growth goals. Whether your gym has one or many locations, you can offer plans to businesses in your area. Offering a small discount […]

Fitness Center Promotions: Consider Offering Deals on Personal Training

By |January 20th, 2017|

If you are looking for potential fitness center promotions to run in your gym, you may want to consider offering special deals on personal training. One option is to offer free personal training for a certain number of sessions; another option is to offer personal training at a discounted rate for a certain period of time. Either […]

How to Get Fitness Club Members to Come Back

By |January 13th, 2017|

When people finally make that crucial decision to take charge of their health and join your fitness studio, they are fully aware of the benefits of exercise and wellness. They know that exercise gives them better health, a fitter body, and improves their quality of life. However, even after fully acknowledging  how great meeting fitness goals are, your members […]

Growing your Fitness Center Business Online with Social Proof

By |January 6th, 2017|

Are you looking for ways of growing your fitness center business online? If you have researched online marketing, you may have come across the phrase “social proof.” Many online marketing experts describe this as “new marketing,” but it is no such thing. Social proof has been used by companies, in their marketing messages, for as long […]

Fitness Club Marketing Idea: Incorporate Video – Part 2

By |December 30th, 2016|

In Part 1 of this two-part series on fitness club marketing ideas, we discussed demonstrating fitness equipment and conducting a video tour of your facility. Here in Part 2, we’ll cover the tips 3 and 4 on using video to market your business.

3. Encourage clients to post live Facebook videos.

As you continue to foster a friendship […]

Fitness Club Marketing Idea: Incorporate Video – Part 1

By |December 23rd, 2016|

The fitness industry is huge and continues to grow. One of the biggest challenges facing individual business owners in such a growing and competitive industry is attracting a steady stream of new clients. One of the best ways to do that is incorporating video into your marketing strategy. Consider the following statistics on user interaction with video:

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