Increased social marketing technologies enable new fitness center owners to expand their market reach to current and prospective users. As the presence of online fitness gurus, coaches and trainers progress, fitness centers are presented with a unique opportunity to market their brand and expand their channels to key influencers within the industry. Influencer marketing extends […]
What’s it like for your clients to read the weekly lineup of classes at your fitness center? Hopefully, they’ll find appealing and accurate class descriptions that will make them want to sign up, and have a great experience. Too often, their eyes may start to glaze over because everything looks the same, and the wording […]
Everyone wants to stay fit and let’s face it, it is always exciting to find new and fun ways to stay in shape. A lot of people turn to social media for ideas. One social media that definitely stands out is Instagram. Instagram has become one of the largest platforms of social media. It is […]
Managing a gym or a fitness center requires a certain level of dedication, expertise, and knowledge of the fitness industry. As always, having a good team to help you out is important. Here are five useful tips for managing a gym club.
Choose the Right People
It is important to choose the right people, both those you […]
When you think of growing new leads, you are more likely to think of outside customers rather than your own members as a source of steady new leads. The members using and getting results in your gym are the flesh and blood of your brand. The actual people in your building make up your best […]
Sell. Sell. Sell.
When you are operating a fitness center, being able to sell a gym membership is critical.
Sure, many prospects get themselves to the gym for their initial visit. But… once they tour the gym, hear the prices, and learn about the commitment – it all becomes real. Understanding common sales objections and knowing how to […]
Having a high-converting landing page is crucial if you want to use online marketing to increase your gym’s exposure and growth. Use the following tips to build an awesome landing page for your gym or fitness center.
It Starts At the Top
It all starts with having an eye-catching heading at the top of the page. This […]
Snapchat is a great marketing tool for fitness centers, personal trainers, and gyms. Many people don’t know of its benefits or how to use it for marketing. However, once you get started, it’s actually kind of fun. Here are four Snapchat marketing tips for fitness clubs.
Promote Your Channel
The first step is actually getting followers. To […]
In general, you see that people who are passionate about fitness start fitness centers. This gives them the option of sharing something that they feel enthusiastic about with other people. And it’s true that you can’t run a business unless you’re passionate and enthusiastic about it. But it’s not just passion or enthusiasm which can […]
Nowadays, a lot of businesses work with consultants. This is a great option because a consultant has a lot of specialized knowledge about certain fields and you can benefit from this knowledge. At the same time, you don’t need to keep a consultant on your payroll constantly. You can take their help as and when […]