5 Things to Consider Before Owning a Gym

By |December 4th, 2018|

Reposted from
Congratulations, you’ve decided you are ready to become a gym owner. The global fitness and health club industry generates more than $80 billion in annual revenue. However, just because the market is great does not mean you should dive into the industry without proper research and planning.
You need to create a plan to ensure […]

How to Create a Sales Culture in your Gym

By |December 1st, 2018|

When a gym commits to creating a sales culture in order to increase sales and profits, there are some fundamental rules that should be the foundation of any successful implementation. Once these rules are established other items can be addressed as the health club moves toward the full adoption of the new sales culture.
1. All staff […]

So, You Want to Be a Successful Gym Owner?

By |November 22nd, 2018|

Let’s start with these simple questions
As with anything that has an upside, there will be risk. You can’t avoid it. However, you can help mitigate this risk with proper planning and preparation and surrounding yourself with industry experts. A place we always like to start by asking ourselves these 2 questions; what am I good […]

Why hire a Membership Sales Coach when I already have a Sales Manager in my Gym?

By |November 16th, 2018|

Most health clubs already have a membership sales manager or someone who is in charge of membership sales production in some capacity, so why hire a sales coach for the membership department? Many sales managers are not trained in the subtleties of effective gym sales training nor have they developed the necessary skills and tools […]

Why Use a Health Club Consultant, Coach or Mentor

By |November 9th, 2018|

Why Use a Health Club Consultant, Coach or Mentor?
Directors of health clubs and owners in particular, may be gregarious and confident, but they can also be very isolated. There are not many people to whom they can turn for help, often no one in their own organization. Uncertainty about trust and confidentiality, personal competition and […]

Tedious Gym Management Tasks that Can Be Automated

By |November 2nd, 2018|

Reposted from
There is no longer the time nor the place for tedious, manual tasks involved in managing your gym; automation is taking its place. Time is too valuable to waste, and with the industry growing at 3% annually, integrating efficiency into your gym operations to keep up with competition is imperative to your success. Even […]

Tips for Opening A Gym in New Locations

By |October 23rd, 2018|

Reposted from
Are you thinking of opening a gym in a new location but don’t know where to start — or if you are even ready for it? Growing your business involves a lot of new challenges, from employee management to sales strategy. But do not let these growing pains deter you from expanding! Follow these tips to […]

When Was the Last Time You Submitted a Press Release?

By |October 18th, 2018|

Reposted from
I’ll bet it’s been a while…if ever. The press release is one of the most misunderstood and underutilized marketing strategies in the fitness industry. By submitting quality press releases to your local media outlets, you’ll get plenty of free publicity for your fitness business.
Press releases are a free form of promotion, and are one […]

What is the Cost of Owning a Gym?

By |October 14th, 2018|

Reposted from
There are several key criteria to consider when calculating the cost of owning a gym. If you know all of the included costs ahead of time, you will be able to plan accordingly in order to maximize your profits.

Location will likely be the largest cost of owning a gym but will also be […]

Nearly One in Four Americans Use A Health Club

By |October 10th, 2018|

The International Health, Racquet & Sportsclub Association (IHRSA) has released The 2018 Health Club Consumer Report. This annual publication, based on a nationwide sample of more than 30,000 interviews, provides demographics and health, sports and fitness participation data on America’s health club consumers.

“U.S. health club membership reached an all-time high in 2017, attracting 60.9 million members, […]

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