When Was the Last Time You Submitted a Press Release?

By |October 18th, 2018|

Reposted from
I’ll bet it’s been a while…if ever. The press release is one of the most misunderstood and underutilized marketing strategies in the fitness industry. By submitting quality press releases to your local media outlets, you’ll get plenty of free publicity for your fitness business.
Press releases are a free form of promotion, and are one […]

What is the Cost of Owning a Gym?

By |October 14th, 2018|

Reposted from
There are several key criteria to consider when calculating the cost of owning a gym. If you know all of the included costs ahead of time, you will be able to plan accordingly in order to maximize your profits.

Location will likely be the largest cost of owning a gym but will also be […]

Nearly One in Four Americans Use A Health Club

By |October 10th, 2018|

The International Health, Racquet & Sportsclub Association (IHRSA) has released The 2018 Health Club Consumer Report. This annual publication, based on a nationwide sample of more than 30,000 interviews, provides demographics and health, sports and fitness participation data on America’s health club consumers.

“U.S. health club membership reached an all-time high in 2017, attracting 60.9 million members, […]

How to Price for Long-Term Gym Member Retention

By |October 7th, 2018|

Reposted from
Pricing your products and services is not as easy as it might first seem. You have to choose a price that is sustainable for your business operations so your gym can continue to thrive. However, use caution: the price you choose could have a positive influence on people joining your gym, or it may deter them […]

5 Tips for Creating a Successful Direct Mail Campaign

By |October 5th, 2018|

Creating a successful direct mail campaign can be a complicated process. There are many factors to be considered that can affect the success of your mail piece. So, before you lock yourself in your basement office and sit down with your favorite piece of outdated “layout” software, here are 5 key points to consider.
1. Communicate […]

Are You Working Hard But Not Getting The Results You Seek?

By |October 2nd, 2018|

This is what I frequently hear from gym owners and operators; “I’m working hard, we have a great facility, but we’re just not getting results we need.” Then they look for a marketing silver bullet to help drive some traffic, but that is always short-lived and they still haven’t learned how to properly run their […]

3 Dos and Don’ts When Working with a Marketing Agency for Your Fitness Center

By |September 19th, 2018|

Do you just want to spruce up your online presence with some new content? Are you seriously trying to increase your bottom line? Do you want to start appealing to a different demographic? Depending on your aims, certain marketing agencies might work better for you than others.

It’s a good idea to have your priorities in […]

3 Important Things to Look for in Fitness Club Help

By |September 14th, 2018|

Running a fitness club is like running any other business. And in any business, there is one element which is of utmost importance—the people. Your employees need to be hired with care because they’re going to influence the impression that your fitness club makes on customers. Positive, energetic employees will impart the same feelings to […]

Ideas that can bring people to a fitness club

By |September 7th, 2018|

Fitness clubs are amazing especially in this day, and age with all of the different types of ways people can take videos and pictures because of social media. Social media is a perfect marketing tool to help bring more people to your fitness club. Remember if you help people see other people’s results people will truly come […]

Health Club Marketing Ideas: Mailing New Mover Postcards

By |August 31st, 2018|

People who just moved into your neighborhood are excellent prospects for your health club, but how do you turn them into members? Use new mover mailing lists to send them a postcard offering them a temporary free membership pass. It’s a technique that has been successful for many fitness centers. Here are some ideas for […]

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