direct mail

Nearly One in Four Americans Use A Health Club

By |October 10th, 2018|

The International Health, Racquet & Sportsclub Association (IHRSA) has released The 2018 Health Club Consumer Report. This annual publication, based on a nationwide sample of more than 30,000 interviews, provides demographics and health, sports and fitness participation data on America’s health club consumers.

“U.S. health club membership reached an all-time high in 2017, attracting 60.9 million members, […]

How to Price for Long-Term Gym Member Retention

By |October 7th, 2018|

Reposted from
Pricing your products and services is not as easy as it might first seem. You have to choose a price that is sustainable for your business operations so your gym can continue to thrive. However, use caution: the price you choose could have a positive influence on people joining your gym, or it may deter them […]

5 Tips for Creating a Successful Direct Mail Campaign

By |October 5th, 2018|

Creating a successful direct mail campaign can be a complicated process. There are many factors to be considered that can affect the success of your mail piece. So, before you lock yourself in your basement office and sit down with your favorite piece of outdated “layout” software, here are 5 key points to consider.
1. Communicate […]

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