gym turnaround

How to Price for Long-Term Gym Member Retention

By |October 7th, 2018|

Reposted from
Pricing your products and services is not as easy as it might first seem. You have to choose a price that is sustainable for your business operations so your gym can continue to thrive. However, use caution: the price you choose could have a positive influence on people joining your gym, or it may deter them […]

5 Tips for Creating a Successful Direct Mail Campaign

By |October 5th, 2018|

Creating a successful direct mail campaign can be a complicated process. There are many factors to be considered that can affect the success of your mail piece. So, before you lock yourself in your basement office and sit down with your favorite piece of outdated “layout” software, here are 5 key points to consider.
1. Communicate […]

Are You Working Hard But Not Getting The Results You Seek?

By |October 2nd, 2018|

This is what I frequently hear from gym owners and operators; “I’m working hard, we have a great facility, but we’re just not getting results we need.” Then they look for a marketing silver bullet to help drive some traffic, but that is always short-lived and they still haven’t learned how to properly run their […]

3 Dos and Don’ts When Working with a Marketing Agency for Your Fitness Center

By |September 19th, 2018|

Do you just want to spruce up your online presence with some new content? Are you seriously trying to increase your bottom line? Do you want to start appealing to a different demographic? Depending on your aims, certain marketing agencies might work better for you than others.

It’s a good idea to have your priorities in […]

3 Important Things to Look for in Fitness Club Help

By |September 14th, 2018|

Running a fitness club is like running any other business. And in any business, there is one element which is of utmost importance—the people. Your employees need to be hired with care because they’re going to influence the impression that your fitness club makes on customers. Positive, energetic employees will impart the same feelings to […]

Ideas that can bring people to a fitness club

By |September 7th, 2018|

Fitness clubs are amazing especially in this day, and age with all of the different types of ways people can take videos and pictures because of social media. Social media is a perfect marketing tool to help bring more people to your fitness club. Remember if you help people see other people’s results people will truly come […]

Health Club Marketing Ideas: Mailing New Mover Postcards

By |August 31st, 2018|

People who just moved into your neighborhood are excellent prospects for your health club, but how do you turn them into members? Use new mover mailing lists to send them a postcard offering them a temporary free membership pass. It’s a technique that has been successful for many fitness centers. Here are some ideas for […]

Using Influencer Marketing for Fitness Centers

By |August 16th, 2018|

Increased social marketing technologies enable new fitness center owners to expand their market reach to current and prospective users. As the presence of online fitness gurus, coaches and trainers progress, fitness centers are presented with a unique opportunity to market their brand and expand their channels to key influencers within the industry. Influencer marketing extends […]

Fitness Center Marketing: Upgrade your Class Descriptions

By |August 10th, 2018|

What’s it like for your clients to read the weekly lineup of classes at your fitness center? Hopefully, they’ll find appealing and accurate class descriptions that will make them want to sign up, and have a great experience. Too often, their eyes may start to glaze over because everything looks the same, and the wording […]

Tips On Using Instagram For Your Fitness Business

By |August 3rd, 2018|

Everyone wants to stay fit and let’s face it, it is always exciting to find new and fun ways to stay in shape. A lot of people turn to social media for ideas. One social media that definitely stands out is Instagram. Instagram has become one of the largest platforms of social media. It is […]

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